THE 20th series of I’m A Celebrity…Get Me Out of Here! launched with a peak of 12million viewers tuning into ITV to see Ant and Dec host the series from Wales for the first time.
Opening with an average of 10.9m across its slot from 9pm to 10.30pm, the show drew the biggest audience for the show since the 2018 final.
More than half the available TV audience – 51.9 per cent – watched. This was an increase of a million viewers (+10 per cent) compared with last year.
It was the second biggest launch for the show – being held at Gwrych Castle – since 2013 and the fifth biggest launch episode for the show ever.
A spokesperson from ITV said: “The show was the fifth biggest programme on any channel so far this year (only beaten by the Queen’s Address and PM’s covid-related statements).
“Outside of news programmes, it is the biggest overnight audience on any channel since the Gavin and Stacey Christmas Special on BBC One last year.
“It drew I’m a Celebrity’s biggest ever share of 16-34 viewers with 77 per cent, attracting an average of 2.7m viewers with a peak of 3million.
“It is also the biggest share for this demographic on any channel so far this year. For volume, it’s the fourth biggest 16-34 audience on any channel so far this year (only beaten by Queen Address and PM’s statements).
“It was the biggest 16-34 audience on ITV since the IAC 2018 launch and second biggest since the England World Cup Semi-Final in 2018.”
I’m a Celebrity continues on weeknights and Sundays at 9pm on ITV through to its final on Friday, December 4.