Anglesey start-up shortlisted for Sports Technology ‘Oscars’ Awards

AN INNOVATIVE start-up business in Anglesey has been shortlisted for the prestigious Sports Technology Awards (STA) in “best athlete coaching and performance technology”.

Talent Pathway iD (TPiD) was only formed 12 months ago with a vision to radically transform the way sports and industries use data and research to identify and develop their talent.

The company is now fast becoming a world-leading, research-driven technology company, using artificial intelligence (AI) and machine learning to provide organisations with intelligent and bespoke data insights.


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Phil Nelson, chief executive of TPiD said: “We are up against some hugely successful heavyweight businesses in our category, and I am delighted the judges across five continents, representing over 130 sports, have recognised TPiD as a real game changer out of the hundreds of entries.

“These awards are a way of recognising TPiD’s globally unique system.

“We offer organisations solutions to the challenge of data organisation, understanding and easy visualisation.

“By analysing all data collectively across all aspects of the organisation TPiD can help the organisation understand which of their data is most important for optimal athlete and coach development.”

The system was initially developed by founding member, Dr Dior Anderson, who realised most athlete data was still being looked at in silos rather than collectively.

AI and machine learning are used to simplify the collection and interrogation of huge amounts of data and present it in a user-friendly way to ensure that coaches and athletes could see and understand all the data in one place.

This global awards ceremony has been dubbed “The Oscars of Sports Technology”, and the winners will be announced at the STA ceremony dinner on May 12 at The Londoner in London.

Rebecca Hopkins, chief executive of Sports Technology Group, said: “The awards were founded nine years ago and have emerged as the leading global celebration of tech-led innovation in sport.

“The awards’ trophies command huge industry respect because the judging process determining winners is so rigorous.”

North Wales Chronicle | Anglesey